Who we are
We created FourthBox.org as a non-profit organization to provide mentorship and guidance to the next generation of leaders who will build the decade’s next great AI companies.
Collectively we have managed the growth of startups from inception to more than $5b in revenue and $30b in exits
Our goal is to help founders and CEOs develop the skills, tools and strength to build the greatest companies they can.
We are committed to empowering a diverse set of founders across a wide-range of businesses.
—Marten Mickos
Clint Smith
Zack Urlocker
Guest Mentor: AnNa Binder
Anna is a world-renowned leader in the people and culture space and strongly believes that culture is a core driver of business success.
Anna serves as Asana’s Head of People Operations, a role she has held since May 2016. During her time at Asana, both Inc. Magazine and Fortune named Asana as a Best Workplace for four years in a row, and the company has been named a Best Place to Work in 2021 by Glassdoor. Prior to joining Asana, Anna was MuleSoft Inc.’s VP of People.
Binder received her MBA from IESE Business School, and holds a BA in Political Science from the University of Oregon. Binder also serves on the board of The Women’s Building in San Francisco.
Guest Mentor: Marjorie Janiewicz
Marjorie Janiewicz is an AI revenue leader who believes great growth is built on focus, discipline and execution. As Chief Revenue Officer at Mistral AI, she helps translate the promise of generative AI into tangible impact for global enterprises.
With more than 27 years leading high-performing sales and go-to-market teams, Marjorie has built and scaled revenue engines at some of the most influential technology companies, including MySQL, HackerOne, MongoDB, SAP SuccessFactors, and Oracle. She is known for turning complex innovation into clear commercial momentum and for building teams that operate with both ambition and accountability.
Originally from France and based in the US for over 15 years, Marjorie brings a deeply international perspective to growth — combining strategic vision, operational rigor, and a pragmatic approach to scaling in fast-moving markets
LOCAL HOST: Anton Heinonen
Hey everyone! My name is Anton Heinonen, and I’m a second-year Accounting and Finance student at the University of Vaasa. I currently serve as the President of Vaasa Entrepreneurship Society, where I work closely with students, founders, and partners to build entrepreneurship opportunities in the region. I’m deeply interested in startups and entrepreneurship, especially at the intersection of behavioral science, AI, and growth psychology. Looking forward to meeting everyone and feel free to contact me about travel, logistics and more!
You can reach me at anton.e.heinonen@gmail.com
What We Do
There are lots of tech gatherings if you want to learn the latest about LLM technology, or marketing optimization. What we do is different. We enable founders and CEOs to focus on the toughest problems. The problems they can’t share with their exec team or board.
For CEOs who want to get real about real things, this is a unique private bootcamp where we work together on hard problems. By discussing them openly, with peers, without judgment, we enable leaders to develop new skills, try new approaches and lead to their full potential.
As operating executives with decades long careers, we’ve seen it all. Success, failure, near disasters, good cultures, bad cultures. What we have learned is that there are no easy answers. Sometimes the best thing you can do is have an advisor or mentor who can help you through those situations with compassion and guidance.
So bring your hard problems along with humility and a willingness to listen, learn and share.
Our goal is to give you the skills, mentorship and a support network to make you the best leader you can be.
Areas of Expertise
Managing distributed teams
Building a community-led business
Building brand
Performance marketing
Finding product-market fit
Scaling with product-led growth
BUilding a Sales culture
Creating a sustainable advantage in AI
Scaling Enterprise Sales
Competitive product strategy
Pricing and packaging in the age of AI
International expansion
Preparing for M&A
Preparing for IPO
Open source business models (for software or AI)
Practicing openness / transparency
Building a strong company culture
and more…
